Free Idea for People in The e-book Business!

One of the great things about the recent evolution of the web is the extended ability we
have to share what matters to us and what resonates with us. In a way, the way
validates our human needs to inspire and inspire other.

I recently bought Mindsight from Dan Siegel on the Amazon kindle application for the
iphone. Surprisingly, the reading experience on the iphone is wonderful and one of the
simple features I enjoy the most is the ability to highlight and take notes in the text.
Not only does it allow me to browse through the text to see where I indicated interesting passage, but it also allow me to look at all the highlights and notes I took while I was reading, at the
same place.

When I read a great book, something I deeply enjoy is to talk about what I am reading
and why not share my experience with other. Why not offering, as a way to spread the
word around a book, the capacity to share passages of the book (say 5 passages per
book) through different social network. The quote could come with a connection to the
book’s blog, Facebook page, to the author’s twitter account, to Amazon, Borders, etc.
Graphically, there is a lot of potential to make the spread a real call to action that would
entice new sales.

Through such a marketing strategy, there is a real potential to help books do what they
do best, which is to go viral and touch the people around us. When we read a great
book, we want to share it with others. Publishers have a chance to make it easier, while
abandoning their old ways about intellectual property.