Why Tweetting?

I always want to know more about coaching and productivity and while I was listening to a useful teleclass on Productivity Process for Coaches and Consultants by George Kao and reading the comments on his Facebook page, I came across a comment about Twitter and the confusion about its relevance. So this is what I share on my current understanding of the tool:

Twitter is a powerful tool in a number of ways. For instance, it can be used as a micro-blogging media, allowing you to write down your insights related to topics you deeply care about or topics where you are an expert, an enthusiast or a fan.

Incidentally, you can also find through Twitter people and organizations who dig what you dig, loving what you love. All of a sudden, you can connect, listen and share insights with people whom you share a common interest with. It is one way to use it, so you can connect and discover people who inspire you in any field imaginable. It is also a "listening device" as obviously it can be a part of a marketing strategy.

Obviously, because Twitter is part of what we call "social media" (I prefer to say media "closer" to people) that means that there is less room for phoniness and inauthentic communication. When you are not really authentic, your message is instantly less compelling and closer to spam.

I could go on... suffice to say, Twitter and the other micro-blogging devices emerging will continue to evolve and impact on the way we communicate, influence and socially agree on what matter to us.