Your Service or Product Does not Matter

I answered a series of questions posed by Sally Hogshead's (trust me, she is beautiful!) clever survey about the 7 triggers that make humans and their messaging fascinating. Her argument is that all of us have certain traits in us (some active, some dormant) and that we can explore ways to make them more explicit.  My primary trigger is vice, the secondary is lust and the dormant trait is trust.

Without having read the book or spent money buying it, I have already received great value from the author,  who put this book together. To me, what's becoming clearer each day is that there is an  open field to offer products and services that are not about the offerings, but about the value of what is received. For example, what if publishers where more concerned about the emotional and human value, the collateral benefit to customers buying their books, rather than the selling of the book.

Perhaps, when you are selling books, you are not so much in the business of printing, distributing, or arguing over the evil of e-books. You are in the business of moving people, to help them grow, to inspire them. What if a publisher was doing everything he could to understand the impact of his books on people?

I bet that no matter what business your are in, you could put a greater emphasis on those  who are being touched by your services and products. Perhaps, changing your entire mindset to see beyond the current end result, so you can track how in the long run, people are actually transformed positively by what you offer.